Brief Biography
Richard P. Bagozzi
Nationality: American and Italian
I was born in Detroit, Michigan, in 1946. While a cooperative engineering student and later as a product engineer at General Motors, I completed my undergraduate education in electromagnetic field theory at General Motors Institute (now Kettering University) in 1970, an MS in electrical engineering and applied mathematics at the University of Colorado in 1969, and an MBA in general business at Wayne State University in 1972. My Ph.D. was awarded in 1976 by Northwestern University, which was conferred by the Graduate School in recognition of my pursuit of a more classical education, and where I studied marketing, psychology, sociology, statistics, philosophy, and anthropology. In 2005, I earned an MA in theology from the University of St. Thomas (Houston).
Over the years, I have been an assistant professor at the University of California, Berkeley (1976-1979), an associate professor at the Massachusetts Institute of Technology (1979-1983), an associate professor with tenure at Stanford University (1983-1986), and a full professor at both the University of Michigan (1986-2001; 2005-2023), and Rice University (1999-2005).
I have won several teaching awards, including the undergraduate school of business teaching award at Berkeley (1977-1978), the university-wide outstanding teaching award, also at Berkeley (1978), and the outstanding Ph.D. teaching award at the University of Michigan (1994, 1998). Presently, I am a Fellow of the American Marketing Association, the Association for Consumer Research, the Association for Psychological Science, the Society of Multivariate Experimental Psychology, and the Michigan Society of Fellows.
I was a Senior Fulbright Hays Research Scholar in Germany (1981-1982) and have honorary doctorates from the University of Lausanne, Switzerland (2001), Antwerp University, Belgium (2008), and the Norwegian School of Economics (2011). In 2013. I was given the Medal of Science by the University of Bologna, Italy. My publications have been recognized for ranking among the top 1% of most cited researchers in economics and business between 2002 and 2022 by Thomson Reuters.
As a young boy, I was embedded in an ethnic community and shaped by cultural traditions of my families of origin in Italy and Germany, where I came to be guided by such ideals as the curiosity and creativity of Leonardo da Vinci, the commitment and discipline of Michelangelo, and the love of humanities, joy of discovery, advocacy for thinking broadly across disciplines, and life-long learning and self-renewal (akin to Bildung) of Goethe and the Humboldt brothers.
This is reflected in my contributions to a wide range of fields, including in business -- marketing, management and organizations, information science, ethics and corporate social responsibility -- and in psychology, sociology, statistics, economics, and the health sciences. Much of this work is marked by empirical research grounded in formal integration of theory and measurement.
Nationality: American and Italian
I was born in Detroit, Michigan, in 1946. While a cooperative engineering student and later as a product engineer at General Motors, I completed my undergraduate education in electromagnetic field theory at General Motors Institute (now Kettering University) in 1970, an MS in electrical engineering and applied mathematics at the University of Colorado in 1969, and an MBA in general business at Wayne State University in 1972. My Ph.D. was awarded in 1976 by Northwestern University, which was conferred by the Graduate School in recognition of my pursuit of a more classical education, and where I studied marketing, psychology, sociology, statistics, philosophy, and anthropology. In 2005, I earned an MA in theology from the University of St. Thomas (Houston).
Over the years, I have been an assistant professor at the University of California, Berkeley (1976-1979), an associate professor at the Massachusetts Institute of Technology (1979-1983), an associate professor with tenure at Stanford University (1983-1986), and a full professor at both the University of Michigan (1986-2001; 2005-2023), and Rice University (1999-2005).
I have won several teaching awards, including the undergraduate school of business teaching award at Berkeley (1977-1978), the university-wide outstanding teaching award, also at Berkeley (1978), and the outstanding Ph.D. teaching award at the University of Michigan (1994, 1998). Presently, I am a Fellow of the American Marketing Association, the Association for Consumer Research, the Association for Psychological Science, the Society of Multivariate Experimental Psychology, and the Michigan Society of Fellows.
I was a Senior Fulbright Hays Research Scholar in Germany (1981-1982) and have honorary doctorates from the University of Lausanne, Switzerland (2001), Antwerp University, Belgium (2008), and the Norwegian School of Economics (2011). In 2013. I was given the Medal of Science by the University of Bologna, Italy. My publications have been recognized for ranking among the top 1% of most cited researchers in economics and business between 2002 and 2022 by Thomson Reuters.
As a young boy, I was embedded in an ethnic community and shaped by cultural traditions of my families of origin in Italy and Germany, where I came to be guided by such ideals as the curiosity and creativity of Leonardo da Vinci, the commitment and discipline of Michelangelo, and the love of humanities, joy of discovery, advocacy for thinking broadly across disciplines, and life-long learning and self-renewal (akin to Bildung) of Goethe and the Humboldt brothers.
This is reflected in my contributions to a wide range of fields, including in business -- marketing, management and organizations, information science, ethics and corporate social responsibility -- and in psychology, sociology, statistics, economics, and the health sciences. Much of this work is marked by empirical research grounded in formal integration of theory and measurement.