Summary of contributions:
“Marketing as social exchange”, “Trying to consume”, “We-intentions”, “Anticipated emotions”, “Brand love”, “Brand hate”, “Brand Coolness”, “Brand communities”, “Desires”, “Social identity", “Consumer materialism and the material self”, “The holistic construal”, “Structural equation models”, “Casual models in marketing”, “Basic, self conscious, and moral emotions”, “Neuroscience in marketing and management”, “Genetic research in marketing and management”, "Hormonal research in marketing and management", “Salesperson behavior”, “Consumer behavior”, “Technology acceptance model”, “Corporate social responsibility/
irresponsibility”, “Philosophical foundations of statistics, methods, and neuroscience”, “Model of Goal-directed behavior”, “Attitudes”, “Decision making”.
irresponsibility”, “Philosophical foundations of statistics, methods, and neuroscience”, “Model of Goal-directed behavior”, “Attitudes”, “Decision making”.
Selected fields published in:
Marketing, management (organization behavior), information systems/technology, business ethics, strategy, psychology, sociology, health behavior, statistics, economics.